Blogs

14 Jul

Blogs

Meta’s SEBI-influencer Rule- Why Finance Brands Must Use Structured Campaign Platforms Now 

• July 14, 2025
• By Devansh Kushwaha

Back in the early days of influencer marketing, brands and creators lived in a kind of grey area. The rules were ...

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05 Jul

Blogs

Pros & Cons of Barter Collaborations for Influencer Marketing 

• July 9, 2025
• By Devansh Kushwaha

In the dynamic world of influencer marketing, brands and creators are constantly seeking mutually beneficial arra...

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26 Jun

Blogs

Why Influencers Are Launching Their Own Brands 

• July 9, 2025
• By Devansh Kushwaha

In 2025, one trend is impossible to ignore — influencers are launching their own brands. What started as brand de...

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19 Jun

Blogs

Why Brands Prefer Instagram Reels Over Static Posts in Influencer Marketing 

• June 19, 2025
• By Devansh Kushwaha

Instagram has changed — and so has influencer marketing. What once revolved around perfectly curated static image...

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18 Jun

Blogs

Why Creators Ghost Brands — And How to Fix It With Better Collaboration 

• July 5, 2025
• By Devansh Kushwaha

Ever had a creator disappear midway through a campaign? You're not alone. Creator ghosting is a growing issue in ...

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12 Jun

Blogs

Why Flipkart’s Glam Up Fest 2025 Is a Game-Changer for Beauty in India 

• June 12, 2025
• By Devansh Kushwaha

India’s beauty industry is undergoing a digital renaissance — and Flipkart’s Glam Up Fest 2025 has emerged as a d...

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10 Jun

Blogs

Why Reels Outperform Static Posts in Influencer Marketing (2025 Edition) 

• June 10, 2025
• By Devansh Kushwaha
• 0 comments

In today’s creator economy, attention is everything — and Reels are winning it. With Instagram prioritizing video...

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07 Jun

Blogs

CAC vs LTV: How to Benchmark Influencer Cost Efficiency Across Campaign Types 

• June 7, 2025
• By Devansh Kushwaha

If you're investing in influencer marketing, you've likely asked yourself: Is this really worth the spend? That's...

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31 May

Blogs

Why Snapchat Influencers Are Becoming the Secret Weapon for Gen Z Marketing 

• May 31, 2025
• By Devansh Kushwaha

When brands talk about Gen Z marketing, TikTok usually takes the spotlight. Instagram comes next. But the platfor...

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30 May

Blogs

Why Paid Collabs with Nano Influencers Can Be Good for Brands 

• May 30, 2025
• By Devansh Kushwaha

In the wild world of influencer marketing, bigger doesn’t always mean better. More and more brands—especially sma...

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