19
Jun
Why Brands Prefer Instagram Reels Over Static Posts in Influencer Marketing
Instagram has changed — and so has influencer marketing. What once revolved around perfectly curated static image...
18
Jun
Why Creators Ghost Brands — And How to Fix It With Better Collaboration
Ever had a creator disappear midway through a campaign? You're not alone. Creator ghosting is a growing issue in ...
12
Jun
Why Flipkart’s Glam Up Fest 2025 Is a Game-Changer for Beauty in India
India’s beauty industry is undergoing a digital renaissance — and Flipkart’s Glam Up Fest 2025 has emerged as a d...
10
Jun
Why Reels Outperform Static Posts in Influencer Marketing (2025 Edition)
In today’s creator economy, attention is everything — and Reels are winning it. With Instagram prioritizing video...
07
Jun
CAC vs LTV: How to Benchmark Influencer Cost Efficiency Across Campaign Types
If you're investing in influencer marketing, you've likely asked yourself: Is this really worth the spend? That's...
31
May
Why Snapchat Influencers Are Becoming the Secret Weapon for Gen Z Marketing
When brands talk about Gen Z marketing, TikTok usually takes the spotlight. Instagram comes next. But the platfor...