18
Sep
Beyond Beauty and Fashion: Influencer Marketing for Complex Products Like AI
In 2025, influencer marketing isn’t just for lifestyle brands. AI platforms like Jasper, Notion, Grammarly, and P...
26
Aug
TikTok Isn’t Coming Back — What Indian Creators Should Focus On in 2025
In June 2020, millions of Indian creators lost their biggest stage overnight. TikTok wasn’t just an app—it was a ...
25
Aug
Gaming Bill 2025: What the Ban on Real-Money Games Means for Influencer Marketing
The Indian digital marketing landscape is undergoing a seismic shift. India’s parliament has passed a sweeping bi...
21
Aug
Deepika Padukone’s Reel Broke Instagram Records — But Did It Break Hilton’s Marketing ROI?
When Hilton decided to collaborate with Bollywood superstar Deepika Padukone, the goal was simple: blend luxury t...
20
Aug
Why Influencer Marketing Needs a Funnel — Not Just a One-Off Campaign
Let’s be honest — most influencer campaigns feel like hit-and-run marketing. You pay for a reel or story, g...
24
Jul
What Creators Need to Know Before Saying Yes to a Festive Season Collab
It’s that time of the year.
Lights are going up. Campaign ema...