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19 Jun

Why Brands Prefer Instagram Reels Over Static Posts in Influencer Marketing 

Instagram has changed — and so has influencer marketing. What once revolved around perfectly curated static image...

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18 Jun

Why Creators Ghost Brands — And How to Fix It With Better Collaboration 

Ever had a creator disappear midway through a campaign? You're not alone. Creator ghosting is a growing issue in ...

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12 Jun

Why Flipkart’s Glam Up Fest 2025 Is a Game-Changer for Beauty in India 

India’s beauty industry is undergoing a digital renaissance — and Flipkart’s Glam Up Fest 2025 has emerged as a d...

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10 Jun

Why Reels Outperform Static Posts in Influencer Marketing (2025 Edition) 

In today’s creator economy, attention is everything — and Reels are winning it. With Instagram prioritizing video...

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CAC vs LTV in Influencer Marketing: Cost Efficiency Guide
07 Jun

CAC vs LTV: How to Benchmark Influencer Cost Efficiency Across Campaign Types 

If you're investing in influencer marketing, you've likely asked yourself: Is this really worth the spend? That's...

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31 May

Why Snapchat Influencers Are Becoming the Secret Weapon for Gen Z Marketing 

When brands talk about Gen Z marketing, TikTok usually takes the spotlight. Instagram comes next. But the platfor...

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