28
May
How Eco-Friendly Influencers Are Powering the Rise of Sustainable Brands in India
A new wave of content creators in India is doing more than creating viral trends—they're shaping a greener future...
27
May
How Indian D2C Brands Are Winning Gen Z Loyalty Through Campus Ambassadors
Indian Direct-to-Consumer (D2C) brands are getting smarter, sharper, and more relatable in how they speak to Indi...
25
May
From YouTuber to Billionaire: Is MrBeast Changing the Rules or Breaking Them?
What started with stunts, challenges, and outrageous giveaways has now turned into one of the most iconic success...
22
May
Is HYBE Coming to India? What It Could Mean for Influencer Marketing & Talent in the Country
Is HYBE Coming to India? What It Could Mean for Influencer Marketing & Talent in the Country
21
May
What the Jyoti Malhotra Controversy Teaches Us About Vetting Influencers (Before It’s Too Late)
In a digital world where influence travels faster than truth, the recent arrest of travel influencer Jyoti Malhot...
19
May
Why Brands Are Offering Revenue Share Deals to Influencers
Introduction: From Flat Fees to Performance Pay
Gone are the ...