07
May
Questions Brands Should Ask Before Signing an Influencer Deal
Questions Brands Should Ask Before Signing an Influencer Deal
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03
May
How Influencer Collaboration is Influencing Gen Z Purchasing Behaviour
If you’re trying to crack the code on Gen Z purchasing behavior, here’s the headline: Gen Z doesn’t shop the way ...
02
May
What Does “Building Emotional Connections” Mean for Brands?
In today's world, your customers aren’t just buying products — they're buying stories, beliefs, and emotions.&nbs...
30
Apr
Decoding Influencer Metrics: What Matters Beyond Follower Count?
We've all seen those profiles boasting massive follower counts. For a while, it felt like that was the golden tic...
29
Apr
Introduction: Why Storytelling Matters More Than Ever
In a world overloaded with ads, stories still stand out. And when those stories are told by trusted influencers —...
28
Apr
Avoiding Common Pitfalls in Influencer Campaigns: A Brand’s Guide to Smarter Partnerships
Influencer campaigns hold immense potential — from skyrocketing reach to building trust with niche audiences. But...