17
Nov
Protect Your Influence: A Cybersecurity Guide for Creators
When your online presence is your career, protecting it becomes non-negotiable. For creators, your digital i...
17
Oct
Why Every Brand Is Betting on Influencers This Diwali
Diwali isn’t just India’s biggest shopping festival anymore it’s also the biggest influencer marketing season of ...
18
Sep
Beyond Beauty and Fashion: Influencer Marketing for Complex Products Like AI
In 2025, influencer marketing isn’t just for lifestyle brands. AI platforms like Jasper, Notion, Grammarly, and P...
26
Aug
TikTok Isn’t Coming Back — What Indian Creators Should Focus On in 2025
In June 2020, millions of Indian creators lost their biggest stage overnight. TikTok wasn’t just an app—it was a ...
25
Aug
Gaming Bill 2025: What the Ban on Real-Money Games Means for Influencer Marketing
The Indian digital marketing landscape is undergoing a seismic shift. India’s parliament has passed a sweeping bi...
21
Aug
Deepika Padukone’s Reel Broke Instagram Records — But Did It Break Hilton’s Marketing ROI?
When Hilton decided to collaborate with Bollywood superstar Deepika Padukone, the goal was simple: blend luxury t...