18
Jun
Why Creators Ghost Brands — And How to Fix It With Better Collaboration
Ever had a creator disappear midway through a campaign? You're not alone. Creator ghosting is a growing issue in ...
12
Jun
Why Flipkart’s Glam Up Fest 2025 Is a Game-Changer for Beauty in India
India’s beauty industry is undergoing a digital renaissance — and Flipkart’s Glam Up Fest 2025 has emerged as a d...
10
Jun
Why Reels Outperform Static Posts in Influencer Marketing (2025 Edition)
In today’s creator economy, attention is everything — and Reels are winning it. With Instagram prioritizing video...
07
Jun
CAC vs LTV: How to Benchmark Influencer Cost Efficiency Across Campaign Types
If you're investing in influencer marketing, you've likely asked yourself: Is this really worth the spend? That's...
31
May
Why Snapchat Influencers Are Becoming the Secret Weapon for Gen Z Marketing
When brands talk about Gen Z marketing, TikTok usually takes the spotlight. Instagram comes next. But the platfor...
30
May
Why Paid Collabs with Nano Influencers Can Be Good for Brands
In the wild world of influencer marketing, bigger doesn’t always mean better. More and more brands—especially sma...